First published on Medium in July 2016, this essay was then republished on Huffington Post, Newsweek, Business Insider.

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The article went viral shortly after, reaching 1m views on Medium. It then ticked over until Donald Trump won the American election. After that, the essay seemed to strike a chord with people. 

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It was translated into 6 languages, and was eventually viewed 7.4m times on Medium, 5.5m times on Huffington Post, and re-posted around the world, with total views of around 20m.